The importance of mobile marketing cannot be overstated in today’s business world. As the number of smartphone users continues to rise, businesses must adapt by reaching consumers where they are – on their mobile devices. Yet as the field of mobile marketing continues to evolve at a rapid pace, it can be difficult for organizations to keep up with the latest trends and best practices. That’s why our article has been designed: to keep companies/app developers/ASO managers/affiliates up-to-date on all things related to mobile marketing so they can leverage these approaches effectively for growth.
In our article, we’ll delve into current trends while providing helpful tips and strategies for excelling in the mobile-first marketplace. Whether you are a newcomer or a seasoned professional in the field of digital marketing; our material offers an excellent resource full of valuable insights. Join us as we explore the present mobile marketing trends that hold the potential to elevate your business and foster a stronger bond between you and your users.
- AI will play a more significant role in app marketing in 2023
- App Store Curation
- Personalization Is More Important than Ever
- Marketing via videos: In in-app store listing
- Fraud Protection: Spreading Awareness
AI will play a more significant role in app marketing in 2023
In the past few months, there has been a rising interest in artificial intelligence (AI), and this trend is predicted to gain even more traction by 2023. AI tools generally assist with optimizing textual and visual content, generating written texts, and designing advertising banners. For example, Chat GPT, Jasper AI, and Midjourney. To see the full analysis and comparison of these AI Tools, you can read our article, 8 AI Tools For ASO which you should know. Many app experts have already started using AI in their app promotion and app store optimization. Making predictions about the future of AI can be risky given how quickly these tools are evolving. It may not be wise to extend forecasts beyond three months due to their rapid pace of development. Although, here are some of the expected ways AI will affect ASO in 2023 as well as in the future:
- App developers can use AI to analyze vast amounts of data quickly, optimizing app store pages. This allows marketers and developers to gather a large amount of feedback on how their keywords, titles, subtitles, descriptions, icons, screenshots, and videos can be adjusted or improved for maximum efficiency.
- AI improves user experience by analyzing user interaction and providing insights for better app navigation, buttons, transitions, etc.
- AI offers suggestions on how to effectively run ads in app stores. You can ask AI to write sentences that are guaranteed to draw user attention and engagement.
- AI can help ASO managers with keywords. For example, it can help identify the most relevant keywords that are not obvious to human managers. Also, AI can help ASO managers with keyword research and analysis by providing insights into keyword performance, including search volume and competition levels.
- App stores improve their algorithms through the use of AI, providing users with relevant app recommendations for a more convenient search experience.
Currently, in the first half of 2023, chat GPT is considered the most popular AI tool on the Internet.
If you would like to learn more about using the GPT chat more effectively, we have covered it in detail in our Instruction How to Use ChatGPT To Promote Your Mobile App. Additionally, if video content is preferable for you, there is a relevant video available on our YouTube channel!
Understanding how these AI systems function can greatly assist in boosting your app’s ranking. However, while AI shows promise in automating many ASO processes, it still cannot replace the human mind. Yes, it can be useful in generating lengthy descriptions, but AI struggles to create compelling and optimized titles and subtitles, which requires the expertise of analytical and creative thinkers. Moreover, AI often makes errors that may seem obvious, underscoring the importance of human involvement.
To sum up, AI can be a valuable assistant for those who leverage it correctly by providing valuable insights and automating certain ASO processes. The key to success lies in the right balance between AI automation and human expertise. Combining AI with your ASO can help speed up your workflow, cut down on manual aspects of your job, and improve accuracy in making data-driven decisions. But do not forget that most AI have limited knowledge about current events and can provide information up to 2021.
App Store Curation
The curation of app stores is another marketing trend of 2023 that is claimed by many marketing experts to take over in the following years. The Google Play Store and Apple App Store are the dominant web and mobile application marketplaces, collectively hosting the majority of apps. In total, there are millions of apps in these app stores, but only a few of them turn out to be successful. The issue that arises here is discovering an appropriate app that meets the user’s needs and preferences.
To resolve this issue, both Google and Apple have announced the curation of their app stores, which involves editorial curation. Even though app store curation is a relatively new concept, it is widely believed that this trend will greatly influence monetization strategies for apps.
App stores will leverage AI-based systems to offer customized app options that fit with users’ preferences, actions, and information. Curated app suggestions enhance the experience of finding new apps, increasing the chances for users to download and use them. This personalized approach fosters better engagement between users and their favorite apps.
For app marketers, understanding and aligning with app store curation algorithms will be crucial. Optimizing app metadata, such as keywords, descriptions, screenshots, and app reviews, will become even more essential to ranking higher in curated lists and featured sections. To stand out in app stores, app developers and marketers must create visually engaging assets that catch users’ eyes. As well as develop some tactics that can encourage favorable feedback and high ratings. It is important to note that such actions can have a positive impact on curation algorithms.
In summary, the curation of app stores will play a crucial role in influencing the trends of app promotion by 2023. Users can discover apps more easily with personalized recommendations, but for marketers to increase app downloads by improving visibility, they must tailor their approach to match the curation algorithms. App marketers need to keep up-to-date with the latest curation strategies and invest in efficient optimization methods as a way of positioning their apps within the highly competitive market so that they can achieve success.
Personalization Is More Important than Ever
A few years ago, app marketers were continuously implementing ASO strategies to reach a wider audience. Due to this, the conversion rate is gradually decreasing. Some app developers might get a lot of downloads, but often these new users quickly lose interest and stop using the app within days or weeks. According to Adweek, personalization can increase your ad spending by up to 30%! Therefore, it’s time for app developers to realize the importance of personalization in their ASO promotion.
By 2023, personalization in app marketing will move beyond simple name-based greetings and extend to a more individual approach. From personalized recommendations and tailored content to customized push notifications and in-app experiences, app marketers will strive to deliver the right message to the right user at the right time, which ultimately drives user engagement. This means that they will create more effective strategies by taking into consideration the specific interests, needs, desires, and pain points of the target audience. Marketers need to acknowledge that each target audience will have its own unique purpose and route in the marketing process.
Recently, app creators and ASO managers have started using Custom Product Pages (CPP) and Custom Store Listings (CSL) more frequently. With these features, they can tailor text and creative metadata to different audiences, significantly increasing app installs and user involvement. Also, it’s becoming a popular trend to include creating customized pages that come with unique URLs. You can create these pages with your specific messaging and use them to display a specific functionality in your app. The custom pages may also use promotional and marketing materials that you only want to show to a select group of people.
Moreover, personalization will influence post-installation experiences. ASO managers will focus on providing personalized onboarding journeys, ensuring that new users have a seamless and relevant introduction to the app’s features and functionalities. App developers will focus on providing custom onboarding processes to guarantee that new users receive a smooth and meaningful introduction to the application’s capabilities and features.
In summary, personalization will be a key trend in today’s app marketing. With the help of artificial intelligence and user data, app developers and marketers can provide customized experiences based on each person’s preferences and interests. In a highly competitive digital market, the only way to succeed is to have the capacity to offer personalized experiences, customized content, and specific recommendations that lead to a more strong connection between the user and the app.
Marketing via videos: In in-app store listing
It’s no secret that the app marketing trade evolves quickly. However, there’s a new trend worth focusing on: the use of videos for app store listings. New research has suggested that by 2023, videos will make up most of the content used for ad promotions. Therefore, not embracing this approach could have severe consequences for businesses that lag behind others who’ve adopted this innovation sooner rather than later.
Video continues to be used by an overwhelming majority of businesses. 91% of businesses use video as a marketing tool in 2023.
The highest ever proportion of marketers (96%) continue to value video as an ‘important part’ of their marketing strategy.
One of the main advantages of using video in in-app store listings is that it allows companies to showcase their products in a more engaging and interactive way. Videos make it easier for users to understand complex processes than written descriptions or screenshots.
Another benefit of using video in app store listings is that it can help you gain a competitive edge. With so many apps available on the market, it can be challenging to capture attention. However, by utilizing high-quality video content to exhibit their apps, developers can stand out from their competitors and create a unique promotion.
Finally, video marketing can also be an effective way of building brand awareness and loyalty. By creating engaging and informative videos that resonate with their target audience, businesses can establish themselves as thought leaders in their industry, and build a loyal following of customers who trust and value their brand.
In conclusion, the use of videos in app store listings is becoming more popular and is expected to continue growing in the upcoming years. App marketers who adopt this trend can expect positive results such as increased engagement, a distinct app brand reputation from others, and strong user loyalty. So, if you want to stay ahead of the curve in the world of marketing, it’s time to start thinking about how you can incorporate video into your in-app store listings.
Fraud Protection: Spreading Awareness
One of the most notable factors hindering the mobile app development industry is the digital fraud that happens so often. You can’t always believe everything you come across on the internet. For instance, news stories may turn out to be false rumors, and tempting promotions might end up posing a risk to your mobile device and personal information.
In the last two to three years, incidents of security breaches, theft of valuable data, and software hacking have escalated to a level of worry. And that’s why users of mobile applications want the surety and low risk associated with your service. This has become a popular marketing trend as more people seek secure options.
In 2023, ASO managers will educate users about common types of app-related fraud, such as fake app downloads, ad fraud, and identity theft. By raising awareness, ASO managers can empower users to identify and report suspicious activities, creating a collective effort to combat fraud. Transparent communication and educational campaigns will play a crucial role in building user trust and promoting a safe app environment.
Furthermore, app marketers will invest in robust fraud detection and prevention tools powered by advanced technologies such as AI and machine learning. These tools will enable marketers to identify and mitigate fraudulent activities in real time, safeguarding user data, ad campaigns, and overall app integrity. For example, DataDome, Nethone, Radware Bot Manager, Seon, Kount, etc.
In summary, spreading awareness about fraud protection will be a key focus for app marketers in 2023. By educating users about fraud risks and promoting transparency, marketers can foster a sense of trust and collaboration. By leveraging advanced technologies and implementing fraud detection tools, app marketers can actively protect their users, their brand reputation, and the overall app ecosystem. Through collective efforts and vigilance, app marketers can create a safer environment for users and drive long-term success in the app market.
Summary
Mobile marketing has transformed the way brands engage with their audience, leveraging the power of mobile devices to deliver personalized, context-aware, and highly targeted marketing messages. As technology continues to advance at an unprecedented pace, it is essential for businesses to stay updated on the latest trends shaping the mobile marketing landscape.
This article aims to delve into the current trends in mobile marketing, offering valuable insights into the strategies, techniques, and technologies that are reshaping the industry. From the rise of mobile advertising and the importance of mobile-optimized experiences to the impact of artificial intelligence and augmented reality, we will explore the key elements driving the mobile marketing revolution.
By aligning their strategies with the current trends, you can enhance brand visibility, reach a wider audience, and ultimately drive business growth in the mobile-first era.
Our support team knows the current trends in keyword promotion and the most efficient strategies that will help your app achieve top positions in search! Write to us to increase your app’s visibility and downloads today!
